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Within the ever-evolving LED display technology, COB (Chip On Board) packaging has quickly become one of the premier choices among high-end LED display manufacturers – even garnering attention as an emerging trend. But what exactly is COB LED packaging technology? We will compare COB to SMD (Surface Mount Device) LED details.

SMD LED Packaging Technology

Surface Mounted Devices, or SMDs for short, are an SMT component often found indoor full-color LED displays. Indoor full-color LED displays typically use surface-mounted three-in-one SMDs as they combine RGB LED chips of various colors into a single encapsulation unit with precise spacing to form display modules.

SMD technology operates by packaging LED light-emitting chips into brackets to form SMD components, before soldering these to PCB boards using high temperature reflow soldering processes. Once on PCB boards, LED leads are wire-bonded using wire bonding technology, followed by epoxy resin being applied over their brackets for final encapsulation into modules that can then be assembled further into units.

outdoor LED display

Key Materials in SMD LED Technology:

Brackets: Brackets provide electrical conductivity, support and heat dissipation. Usually composed of five layers: material, copper, nickel and silver platings, they facilitate electricity.

LED Chips: At the core of LED lamps lies semiconductor materials which emit light.

Conductive Wires: Connect the chip pads (solder pads) to brackets to enable electrical conduction.

Epoxy Resin: Provides protection to the inner structure of an LED chip while subtly altering its color, brightness and angle of illumination.

COB (Chip On Board) LED Packaging Technology

Chip On Board (COB) is a semiconductor packaging technology used for attaching semiconductor chips directly onto an interconnection substrate using either conductive or non-conductive adhesive, eliminating brackets and soldering steps and creating more flexible arrangements of light emitting chips with reduced size constraints. COB LED technology has already found use in Micro LED displays as evidence of its future potential.

Key Features of COB Technology in LED Screens:

COB LED Technology Offers Superior Reliability: For increased stability, COB technology provides excellent reliability with minimal failures or dead pixels.

Non-Glaring Lighting Solutions: Non-glaring light sources use surface lighting sources rather than harsh point sources to provide eye-friendly illumination at soft and comfortable brightness levels, offering greater eye comfort and eye health benefits.

Robust: COB LED displays are resilient and can withstand physical impacts, with many offering IP66 protection ratings for easy cleaning with water.

Seamless Integration: COB LED modules integrate without visible seams, providing for tailored displays in different sizes.

Longevity: COB LED displays have an extended lifespan, providing theoretical continuous operation of more than 10 years.

Future of Displays: COB technology could soon replace DLPs, LCDs, plasma displays, projectors and SMD LED displays – and is poised to become the dominant form of displays in the near future.

The Future of Display Technology: Micro-LED

hd led display

Display technology has seen continuous advancement since CRT (Cathode Ray Tubes), then LCDs and organic Light-Emitting Diodes (OLEDs). Now there is Micro-LED, an emerging display technology with the potential to revolutionize how we experience visuals on different devices and screens.

Micro-LED, short for Micro-Light Emitting Diode, is an innovative display technology which uses tiny individual LEDs as pixels. Typically on the micron scale and significantly smaller than traditional LEDs, they allow for higher pixel densities and improved color accuracy compared with their predecessors. Micro-LED displays offer many key advantages over their predecessors.

At their core, Micro-LED displays offer a superior and more energy-efficient viewing experience than OLED displays. Each LED can be individually controlled to produce true blacks and vibrant colors; additionally, Micro-LEDs do not experience burn-in issues that plague OLED displays.

Micro-LED technology’s other key advantage lies in its potential to create modular and seamless displays. Due to their small size, Micro-LEDs can easily be assembled into large displays without visible bezels – opening up possibilities for creating flexible screens that can adapt for various uses and scenarios.

Micro-LED displays offer more durability and longer lifespan compared to traditional displays, making them more sustainable in the long run. Furthermore, this technology can be utilized across various devices such as smartphones, televisions, virtual and augmented reality headsets, automotive displays, etc.

Micro-LED, an emerging mainstream display technology based on COB packaging, holds immense promise as an excellent future technology. Micro-LED has the theoretical capability of realizing infinitesimally small pixel pitches – making it one of the most promising displays to emerge on the market today.


MiP Vs. COB LED Display Technology Market

LED Display Packaging Options: DIP, SMD and COB

LED displays come in various packaging types, with three of the most common being DIP (Dual in-line package), SMD (surface mount device) and COB (Chip on board). Each of these methods offers its own set of advantages and disadvantages; let’s look closer.

DIP Packaging:


Good heat resistance, suitable for high-temperature environments.

Wider spacing between LEDs allows for larger viewing angles.

Offers excellent display quality with high color saturation.


Larger packaging size results in thicker overall display screens.

Complex installation requiring pin soldering.

Limited viewing angles, suitable primarily for single-direction viewing.

SMD Packaging:


Compact packaging results in thinner display screens.

Convenient installation through surface-mount technology.

Wide viewing angles, suitable for multi-directional viewing.


Smaller spacing between LEDs may affect display quality.

Inferior heat dissipation compared to DIP packaging.

COB Packaging:


Tight packaging for thinner displays.

Excellent heat dissipation, enhancing display stability.

Wide viewing angles, suitable for multi-directional viewing.


Higher manufacturing and maintenance costs.

Limited by the packaging method, unable to achieve pixel spacing.

DIP packaging is ideal for high-temperature environments and applications requiring high color saturation. SMD packaging suits scenarios with size constraints and broader viewing angle requirements. COB packaging is suitable for thinner displays with good heat dissipation. Each packaging method comes with its own strengths and weaknesses, so the choice should be based on specific requirements and needs.


Within the rapidly advancing LED display technology, COB and SMD LED packaging technologies stand as two prominent methods for producing LED screens. SMD LED packaging relies on brackets and soldering, while COB eliminates these steps, offering advantages such as stability, non-glaring brightness, durability, seamlessness and longer lifespan.

COB’s potential to transform the display industry, particularly using Micro-LED technology, makes it a key player in shaping its future. As technology progresses, choosing between COB and SMD will ultimately depend on each display project’s requirements and specifications; however, COB’s growing popularity indicates it should be kept an eye on for future developments.